Barrett-Jackson Auto Auction
THE CHALLENGE Broadcast on the Discovery Channel, the Barrett-Jackson Auto Auction in Scottsdale, Arizona is one of the most prestigious collector car auctions in the world. Diamond was contracted to build a temporary structure large enough to accommodate 320,000 visitors and over 1,800 cars.
DIAMOND’S SOLUTION Diamond’s inventory of 30m, 40m and 50 meter structures allowed the cars to be displayed in an awe-inspiring building that seemed to go on forever, all wrapped in Diamond’s impressively high level of fit and finish, perfect for the high-end collector vehicles on display. In the process, we built a single large structure that is currently being certified by the Guinness Book of World Records as the “World’s Largest Marquee.” Diamond also provided a number of 3m to 20 meter structures for vendors, exhibitors and event operations.